Ad Blindess to CYN ads

[andreww]

Hi,
I'm not sure if anyone else is in the same situation, but i don't even notice the ads that are being display at the top and bottom of the screen.

i guess if they were sandwiched between posts, they'd get a higher CTR.

---
what i'm seeing as a solution is to post quality content, and if your sig links are relevant to the reader, you're likely to get CTRs that way.

what'd you all think?
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[dgridley]

I think things will shake out eventually.. the opportunists will leave and the ones who came here for the right reasons will stay.

The top and bottom ads to me are a fringe benefit.. I have my ad paused and probably won't bother restarting it, at least for awhile. I don't pay any real attention to the ads, as I suspect most don't.. but I have gotten some clicks on my sig links from here. 1 click on my ad out of 360+ views and 10 clicks on my sig links out of less than 100 posts.. you tell me which has been more effective.
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[CPrice]

Hmmm...

I do actually notice the ads. Mostly the ones on top than those on the bottom. I've clicked on a few that have grabbed me. Most are poorly written.

[ocas]

I thought it was just me I don't really notice the ads either. The only thing that might catch my eye at the top might be certain colors. But even then, my eyes just quickly get drawn to the colors then even quicker away from the ads and down to the posts (I don't actually read the ads most times).

Sandwiching them in between posts might be a good idea to help increase CTR.
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[LindaM]

Hi
I paused my ad too and agree things will settle down.

While I do look at both the top and bottom ads I haven't clicked on any because the ones I'm seeing either have; $$$$, FREE or such things as get up to Sesame Street% profit.

I have gone through on peoples signature links though!

Isn't that more what the forum is about. Finding people you can relate to, building trust and learning.

Linda
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[explorer]

I have a ad that exposed 700 hundred times. I got 2 clicks.

Another one exposed 400 times, get 1 click.

No sure if this is because the headline is good or what.
But I like to think of it that way.

Also hope the stats are accurate.
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[andreww]

Hi y'all,

phew!
tks for the validation.

every time i post, it looks like the ad entitlement is depleted almost immediately.

yeah, i've found that from my forum posting efforts, i've got a fair amount of traffic from sig links, especially from posts where i've put quite a bit of time into it.

i think in the context of blog comments and forum posting (as traffic generation methods), it's a good pull for your blog/website.

and if you can continually deliver high quality content, you'll have a site that's stickier than honey.

---
cprice: yeah a lot of the ads i see are of the type that're pushing specific prods like APX, DoIM, Rich Jerk, etc.

i just put a link to my blog instead.

i figure i'd rather have a sticky blog reader (whom I can form a relationship with) rather than go for a one-time $20-50 CPA affiliate market.

and besides, starting one really good forum thread will likely garner you about 1,000 sig CTRs which is way better than generating (ok, i give up, is there a buzzword for forum spamming?)
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[andreww]

Hi Linda,
well said.
which is why i checked out your VMdirect link.

interesting tech.

you might consider enhance your mkting efforts by putting together a 2-5 page free report on a name squeeze page and collect leads that way.

I've been doing a variant of that with my 'Free Robert Allen book' offer and got about 300+ opt-ins in abt a month (zero PPC budget and just pure blogging).

I got some advice from Super Affiliate Ewen Chia (I respect an affiliate marketer from my city who does $1.47m in 48 hours) and he was going to the extent of advocating a pure name squeeze page, and avoid the subtle approach I was using for the free book offer.

I get abt 3000 uniques a month and a 10% opt-in is pretty weak.

if you'd like more info, we could start a new thread, or you can PM me too!

[Kelley]

There's little doubt that the majority of the clicks will come from the signature lines.

There have been about 50+ clicks on my ads. And several thousand clicks from the sig line...or more accurately, several thousand page views that originated from here.

Still, the ads have their use because it's an almost free way to do endless exsperiments to find out which ad is THE killer ad. Instead of spending large sums on google trying to discover the best ad, here it's a one-time fee of $297 or whatever the going price is these days, to run countless ads.

After finding out which one is THE best, them PPC might once again become a useful way to generate sales.

Kelley Eidem
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[dgridley]

I find that's simply astounding.. must be alot of marketers either very curious or suffering from ED!

[Ephrils]

I think I had ad blindness long before I got into IM.

It's just obvious when something is an ad and when it is not. When it's an ad, I don't click. It's the whole "people don't like to be sold to" thing.

If it's not an ad, or doesn't appear to be one, I'll look at it, and if it sparks my interest, then I'll click.

I haven't serious clicks on ads or banners since I was in high school in the late 90s and that was the pinacle of IM at the time
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[Kelley]

[andreww]

Hi Kelley,
after your explanation, i just had to check out your site.

i'm just thinking that using red text throughout diminshes its effect.

i was figuring that changing selected words to black could bring out more emphasis.

overall, if you're thinking about encouraging signature CTRs, you've succeeded!

[mlbr23]

Perhaps the Ads here will perform better if there is some form of contextual advertising system not unlike the Google Adsense ads you see when you use your Gmail account.

The ads that appear cleverly knows what the content on the page is about and appropriately displays ads relevant to it.

I don't know if the CYNiche forum creators would know how to do this.

It doesn't even have to have the 99.99% (just an arbitrary fig. by me) accuracy of Google's A.I., if the ads that appear are triggered by some keywords and phrases in the Forum contents, that would suffice.

And yes, I agree with having the ads placed somewhere in the middle of forum post replies.

Perhaps they should remove forum signatures altogether and place just one text ad to replace that sig.

Make it a 1:1 exchange. For every forum post read or written (and of course must be thoroughly moderated), make your ad appear 1 time on another person's post (and must be contextually related).

I believe this is the best way to move forward.

And another suggestion:- I don't know how, but learn from Warrior forum - how the moderators actually moderate the forum with a virtual iron fist.
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[Ken]

Hey gang,

I'm sure if we give it a short bit, things will settle down here,
and our ad-click conversion rates will go up.

We've seriously got to all take a look at our ads, and ask if they
are the best they can be.

One thing I like to recommend using your ad for is to
GIVE something away for free. These are the ads that work
best for me, as well as for my SIG link, in this forum, and
across the net.

Like Ephrils reminded us above, "people don't like to be sold to".

So true...

When you use your ads/SIGS to give something away for free,
you will notice a increase in traffic for sure...soft sells sell.

(This advice is based on the fact that we should be building
our own opt-in list. If you aren't building your list, you're
fighting an uphill battle anyway, and anything you try will be
100X harder to succeed with! Build Your List.)

I've gained over 350 new subscribers to my list so far in these
few days, just giving away free information. Many of you have
made many more posts than I have too, so it's all up to you!

Hope this helps!
Ken
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