Three Things we Need to Understand to Write Good Copy

christitan · Joined: 14 Nov 2006 Posts: 151

Fortin says there are three things we need to understand to write good copy.

1. Who is your market?

2. What is their problem?

3. How do they talk about their problem?

This is how you code your message.

"Compelling" copywriting compells the customer to do what you want them to do.

Go listen to Michel (see ad copy intensive link in sig) cause I can't explain it as well as him.

Before you go I want to let you know that he defines copywrighting as the following, and discusses it in detail:

"The right kind of words that are decoded by the reciever the way we intended it to be understood"

It's FREE...what are you waiting for?
_________________
Super Signature! Click here for the live links to the post above.
(A Chris Titan Anti-Spam System)

goldisubodh · Joined: 14 Feb 2007 Posts: 110 Location: Canada, BC

Hi Chris

I believe the biggest unspoken problem is "doubt". The born in nature. Doubt every thing. This causes a lot of un explained behaviors. If we can develop the confidence, in what we are presenting, it is worht selling. By its own!!

bye for now

Subodh
_________________
The Best four businesses!
Choose and get going!

walent · Joined: 01 Mar 2007 Posts: 16

Hi, one of the things we should remember is that we hear things not just the way they are said, but the way we are. When we write, we are addressing a particular need, solving a problem or giving a solution. If we make our audience think that we are able to help them, then they will buy from us or join us.
_________________
Impact Living Limited - Making Money Online
Internet Marketing